First Choice – The Family Holiday Expert 


First Choice
First Choice are part of the TUI Travel PLC Group of companies – the UK’s leading leisure travel company, specializing in sun holidays worldwide and charter flights. They are the family friendly travel provider with fantastic resorts, units, pools, products and services. First Choice’s advertising strategy is to grow preference for First Choice among family audiences by reinforcing perceptions of First Choice as the family holiday expert.

Whether you’re returning to your favorite island, looking for a new sun-soaked spot or choosing where to go on your next skiing holiday, First Choice can take you there.



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